Does Everybody Know Your Name?

“Generational names are the handiwork of popular culture. Some are drawn from a historic event; others from rapid social or demographic change; others from a big turn in the calendar.

The Greatest Generation (those born before 1928) “saved the world” when it was young. It’s the generation that fought and won World War II.
The Silent generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II. Their “Silent” label refers to their conformist and civic instincts.
The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market.
Generation X covers people born from 1965 through 1980. The label long ago overtook the first name affixed to this generation: the Baby Bust. Xers are often depicted as savvy, entrepreneurial loners.
The Millennial generation falls into the third category. The label refers those born after 1980 – the first generation to come of age in the new millennium.

Generational names are works in progress, and labels that once seemed spot-on fall out of fashion. But add to those over-arching definitions some further delineation:

Employees who behave like an entrepreneur within the confines of their existing role. They provide surprising or unexpected value to their companies in a way that capitalizes on new business opportunities. Often responsible for product innovation, Intrapreneurs are an emerging segment of the workforce that aren’t afraid of stepping up to the plate and taking charge. While some companies might see this as a practice that doesn’t fit their culture or organizational structure, others believe in the value it brings to engaging employees and ultimately, retaining them. Intrapreneurs are risk takers who aren’t afraid to take chances and shake things up within an organization. Management needs to take a top-level approach at fostering an environment in which these workers can thrive, or risk losing them to more agile companies.

Data Analytic
Often seen as introverts, the office analytic sees figures, stats and data as an essential element to any project or task – a perfect fit for today’s data-centric and interested corporate world. They are forceful users and believers in the value of data-backed evidence. These workers are the office advocates who ensure your company references its data footprint to make proper and smarter decisions regarding future spending, technology or strategy.

On-the-Go Mobile Pro
Nearly 30 percent of employees work from multiple locations with multiple apps and devices. Rarely seen at the office, but when they are spotted, it’s with a mobile device glued to their hand. With digital labor a reality, meaning companies need to adapt, adopt and invest in the right tools and technologies to support their needs of an ever-growing mobile staff. These tools should include the infrastructure and workflow processes that allow these digital workers to access, share, and transform the data that they, and their coworkers, rely on to stay connected and get the job done.

You might take a look around your workplace and see if you can come up with a few more.

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© Rich Kohler 2015. All rights reserved. For copies, please contact Rich at

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