Marketing and Customer Strategy

Unique blend of Marketing, Business Strategy,
New Business Development and M&A expertise

Customers are the source of real growth. Marketing and Sales functions are on the “front line,” playing a critical role in driving revenues, retaining customers, and achieving overall company objectives. To help our clients gain competitive advantage, we work to help them:

  • Align marketing and brand strategy with overarching business objectives.
  • Ensure marketing investments are generating highest returns, reinforcing the brand positioning.
  • Build a loyal customer base through branding that cultivates a strong, trusted image.

Therefore, our work extends across strategy, planning, execution, and capability building.

Customer advocacy creates competitive advantage, producing faster organic growth at lower cost. Loyal customers tend to be more profitable, and are typically active proponents of your business in good times and bad. The objective then is to identify a company’s most valuable customers, design a customer experience that is tailored to meet their needs and achieve differentiation through a unique value proposition.

Marketing challenges range from clarifying strategy to boosting revenues or enhancing profitability. Opportunities include:

  • Product line & technology strategy – establishing correct product positioning and improving ongoing customer-led new product development so the value proposition is differentiated and meets customer needs.
  • Market Segmentation – helping clients define the target customer or “sweet spot”—area of distinct competitive advantage – to optimize business decisions and investment allocation.
  • Marketing and brand strategy – aligning marketing and brand strategy with business objectives.
    • Ensure marketing investments are generating highest returns and reinforcing brand positioning.
    • Build a loyal customer base through branding that cultivates a strong, trusted image.
  • Regional Market development to regain market position, New Market entry.
  • Sales, channel effectiveness – identifying strategic and operational improvements to boost underperforming sales organizations.

In essence, where to play and how to win, with a plan that is achievable, affordable and focused.

Your success is important and we are committed to understanding and growing your business.

For information on how we have assisted others: Client Impact.

For tailored solutions that deliver results and achieve sustainable growth, contact us today.

Call: 480-766-1772 or email us.

Be Sociable, Share!